Without the profits being generated from service and parts, where would your dealership be? The time has come for the spotlight to shine on the back-end of the business.

In fact, the average technician generates as much gross profit a month for the dealership as the typical 10-unit a month salesperson. Do the math; the average sales gross minus F&I equals between $1,300 and $1,500 per unit, while a technician generates an average of $130 gross per repair order, which produces about the same gross in only 10 or 11 ROs.

With so much at stake, no service or parts department can afford to send a single customer to the competition, whatever the reason. Today, the importance of taking every opportunity to deliver service excellence at every point you engage with your customers cannot be overstated.