If you haven’t heard yet, Google is moving into the car business. In fact, their new tool Google Cars (which was clearly named by the engineering department) has already been tested in San Francisco and according to Automotive News is close to a statewide rollout in California. Add a comment Read more...
Last week I had the honor and privilege of speaking at the Automotive Leadership Roundtable. As each of the previous ALR events have been, the venue was superb and the dealers who attended were among the nation's most successful and true leaders within our industry. Add a comment
For this month’s dealer video marketing profile, I interviewed Joe Castle, CEO of Castle Automotive Group, which has three new car franchise locations in the greater Chicago market area. Below is a transcript of our conversation: Add a comment
Case Study Highlights How Digital Air Strike Uses Windows Azure to Get Real-Time Data to Dealerships
Digital Air Strike, one of the nation’s leading automotive social media, online reputation and lead-response company, announced that it has been recognized as a leading technology user of Microsoft Corp.’s Windows Azure platform. Add a comment
The title of this sales training article could also be: “We are just shopping around” or “We are just kicking tires” Of all the objections you’ll ever hear this type is the one you’ll hear everyday. You must always remember the customer is at your place of business for a reason: They want what you have. Add a comment
Marketing your dealership is becoming more and more complex, so Dealer Marketing Magazine is introducing a series of education websites that will help you keep up on the latest tools and how to use them successfully in your dealership. Add a comment
CCAR announces the expansion of its “S/P2” e-learning program to include a new Safety Course module on “Compressed Natural Gas Vehicles.” The module is designed to provide...
Within the last year, many of the manufacturers have increased their audit activity, even with corporate downsizing, restructuring, bankruptcy, and forced dealership closures....
Automotive Product that Benefits Breast Cancer Research Brings Women Together with one goal: Wipe Out Breast Cancer JULY 13, 2010 - Pine Brook, NJ: A product for a cause is not...