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Streaming Video Is Not Video Search Engine OptimizationThere seems to be some confusion out there for dealers who believe that just because they have video content on their Website or because they upload their videos to YouTube, they are engaged in video search engine optimization (VSEO). Since there is so much buzz and hype over video lately, there are a ... Read More |
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Opportunity Grows In The Dealer Managed Portfolio MarketFranchised and independent auto dealers are taking a page from the buy here, pay here dealerships and holding their own paper. A recent informal survey of franchised and independent dealers in the Mid-Atlantic states revealed that as many as 20% of these dealers are originating and managing their ow... Read More |
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How To Adjust Your Advertising During This EconomyWe must all get smarter about how we spend our budgets during these uncertain times in the car business. Advertising remains the lifebl... Read More |
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More in: Latest Advertising News |
Getting Started In Social MediaWhen you consider that in 2008 the US Internet population was over 190 million, it’s no surprise that dealers are maximizing thei... Read More |
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More in: Latest CRM |
The Great Liquidation Sale or The We Are Still Here Doing Business EventWe are all watching as GM and Chrysler jettison hundreds, if not thousands, of dealerships. Many of these dealers plan on continuing in... Read More |
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More in: Latest Biz Dev |
Weathering The Storm With Automated Negotiation ToolsImagine a seamlessly executed auto sale that eliminates walk away points, caters to each customer’s specific loan requirements, and accelerates the closing process. Then imagine at the same time matching even the most challenging loan requests at t... Readmore |
Do You Know What Makes Your Customers Buy?There is a reason why working a database is called ‘data-mining.’ Worked properly, you’ll find golden sales opportunities right inside your own database. The average dealership, for example, has more than 15,000 unique prospects in their databa... Readmore |
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More in: Newsflash |
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Opportunity Grows In The Dealer Managed Portfolio MarketFranchised and independent auto dealers are taking a page from the buy here, pay here dealerships and holding their own paper. A recent informal surve... Read More |
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