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4 Missteps That Can Ruin Your Email Content

The biggest problems in a successful dynamic content.

Marketers are learning—if they don’t already know—that the more targeted their e-mail content is, the higher the likelihood that their messages will be opened and read.

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Blogging For Marketing

Inside blog marketing

many marketers find blogs are an effective way to reach motivated buyers.

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Understand How Your Customers Think

How can polling be helpful for small businesses?

The work we've done over the years suggests there are two things you're looking at when you're doing customer satisfaction...

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Did You Forget To Register Your Facebook Trademark URL?

There are Steps You Can Take

Don't panic You still have options.

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Popular

Streaming Video Is Not Video Search Engine Optimization

There seems to be some confusion out there for dealers who believe that just because they have video content on their Website or because they upload their videos to YouTube, they are engaged in video search engine optimization (VSEO). Since there is so much buzz and hype over video lately, there are a ... Read More

Latest News

Opportunity Grows In The Dealer Managed Portfolio Market

Franchised and independent auto dealers are taking a page from the buy here, pay here dealerships and holding their own paper. A recent informal survey of franchised and independent dealers in the Mid-Atlantic states revealed that as many as 20% of these dealers are originating and managing their ow... Read More

Taking Your Internet Advertising To The Next Level PDF Print E-mail
Written by Michael Bowen   
Friday, 26 September 2008 11:12

Marketing your dealership used to be so much simpler. There was television, radio, newspaper, and direct mail— and that was it. Those were the days weren’t they. Today, however, with the advent of the Internet, things have changed. Now every dealership, big and small, has to have a Website in order to survive. It doesn’t matter if you’re a small dealer in rural Alaska selling trucks and 4x4s or a luxury dealership in Los Angeles selling Porsches, without a Website, you might as well not exist. Websites are only one aspect of Internet marketing, however. In order to really take advantage of the changes brought on by the Internet, you need to have a marketing strategy that takes advantage of all the Internet has to offer in order to help you grow your business and succeed, in good times and in bad.

Last Updated on Thursday, 02 July 2009 11:10
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How To Adjust Your Advertising During This Economy

Latest Advertising News

We must all get smarter about how we spend our budgets during these uncertain times in the car business. Advertising remains the lifebl... Read More

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Getting Started In Social Media

Latest CRM

When you consider that in 2008 the US Internet population was over 190 million, it’s no surprise that dealers are maximizing thei... Read More

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The Great Liquidation Sale or The We Are Still Here Doing Business Event

Latest Biz Dev

We are all watching as GM and Chrysler jettison hundreds, if not thousands, of dealerships. Many of these dealers plan on continuing in... Read More

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Buy Here, Pay Here Dealers Triple Revenues While Pulling Credit In Less Than Five Minutes

New BHPH

With the squeeze on sticker prices getting tighter, tacking a few more dollars onto every sale can make a big difference on the balance... Read More

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Dealermark Spotlights

Newsflash

Weathering The Storm With Automated Negotiation Tools

Imagine a seamlessly executed auto sale that eliminates walk away points, caters to each customer’s specific loan requirements, and accelerates the closing process. Then imagine at the same time matching even the most challenging loan requests at t... Readmore

Newsflash

Do You Know What Makes Your Customers Buy?

There is a reason why working a database is called ‘data-mining.’ Worked properly, you’ll find golden sales opportunities right inside your own database. The average dealership, for example, has more than 15,000 unique prospects in their databa... Readmore

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Popular News

Opportunity Grows In The Dealer Managed Portfolio Market

Franchised and independent auto dealers are taking a page from the buy here, pay here dealerships and holding their own paper. A recent informal surve... Read More

More in: Latest, Newsflash

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